Press Push - Two Weeks Away!
Late nights are getting to be routine, this one ending in late-night dumplings (Mother's Dumplings on Spadina -- amazing find). This weekend was all about press: editing our press kit, writing this week's press release, and getting all our messaging settled for the final home-stretch. It's challenging to put what we're doing into words. There are so few real numbers -- few hard stats on social enterprise, no precedent for what YSEC is doing either. I'm really interested to see how the media reacts to our pokes and prods.
